Over the course of the last 10 days, I have scored the Internet Machine in search of: An Actual Marketing Training Program.
What I found were literally THOUSANDS of websites offering their products/services, blog connections and more.
In addition to the back link to my-product-forum and web sites that want you to ‘join their mailing list’ (which, btw is a nifty Lead Generating Tool) I found a host of really great MOTIVATIONAL websites. Some based on the Law of Attraction, some on the Secret, even others based on something so strange that I could not even define it.
I know most if not all of these websites mean well, but the truth is, NOT ONE offered a practical, step by step process or training program for their affiliates. I am not against motivation. Because any business owner knows people need motivation.
A long time ago, I had someone tell me: “Money is just a word people talk about. Like football or women or hunks or babies. These are ALL great things. Countless Marketers from food products to web development have spent a fortune in motivation seminars to help them keep themselves going. motivation makes people talk A LOT about money or their preferred product/market. Motivation is a good thing, but it is not training.
Training, he said, PUTS THAT MONEY IN YOUR POCKET.
The simple truth here is this: it is great, and highly recommended that every Network Marketer attend at least one motivational seminar every three to six months. At least one, if not two. However, the actual skill you need to effectively put that motivation to good use, falls on the shoulders of TRAINING.
It is no secret that 98% of Network Marketers are NEVER TRAINED to be Marketers, not their sponsors or up line. What they do is take ‘whatever they know’ and teach the Newbies the same thing. They push and push for New business, never realizing that the present business is just as important as the new. These 98% will tell you they are not getting the results they expected. Their new affiliates will either ‘hold on for dear life’ in the hope of things turning around or will quit altogether in less than three months.
Most will justify it by saying: “well, they just didn’t have what it takes to make it in this business”. EXACTLY!
Because what it takes to make it in Marketing or ANY business is Training, and some Motivation.
You are a Chef. Each day you must create a new dish and present that dish to your staff AND the public.
You really do a bang up job of making this dish, it tastes phenomenal. Now, you let the entire staff of cooks and waiters taste it. They think it is phenomenal too! Awesome. You put it on the specials board and off you go. Customers come in and look curiously at the new special. The waiter comes to the table and tells them the special. One or two just immediately go for it. But, many look curiously at the waiter: What’s in it? How is it prepared? The waiter kind of grunts and says: I dunno, let me go ask the chef. By the time the waiter comes back 99% of those people will have made a different choice.
Was it the waiters fault? No. They were never told what the dish was or how i was prepared.
Now, onto the kitchen. The chef is busy making up another recipe while the cooks are busy slinging hash. They get ten or twenty people who order the special. The sous chef tells the chef and of course they get excited! After about five minutes, the chef comes to see how things are going -standard follow up. He freaks when he looks at the dish about to be served to the customer. What is that, he shouts!? The nervous cook replies, the special. The chef all but cries on the spot. Twenty orders and not one of the cooks can make the dish EXACTLY the way the chef did.
This is a great example about consistency AND training. In both respects, the cooks were not properly trained nor the waiters properly informed. As a result twenty NEW customers either left hungry, or worse, got something the did not expect, all the cooks are upset because they just wasted all that food and the waiter is about to quit, because they just lost out on $300 worth of tips. All that hype, motivation, creative energy -wasted for a simple lack of proper training.
If you are not willing to take the steps necessary to train your team, then at least give them the power-tool to do it. either way, you and your business willl benefit. We literally guarantee it.
-spheric thinking for a global network marketplace