Posts Tagged ‘law of averages’

An ACTUAL Training program? No way, dude!

February 4, 2010 Leave a comment

Over the course of the last 10 days, I have scored the Internet Machine in search of: An Actual Marketing Training Program.

What I found were literally THOUSANDS of websites offering their products/services, blog connections and more.

In addition to the back link to my-product-forum and web sites that want you to ‘join their mailing list’ (which, btw is a nifty Lead Generating Tool) I found a host of really great MOTIVATIONAL websites. Some based on the Law of Attraction, some on the Secret, even others based on something so strange that I could not even define it.

I know most if not all of these websites mean well, but the truth is, NOT ONE offered a practical, step by step process or training program for their affiliates. I am not against motivation. Because any business owner knows people need motivation.

A long time ago, I had someone tell me: “Money is just a word people talk about. Like football or women or hunks or babies. These are ALL great things. Countless Marketers from food products to web development have spent a fortune in motivation seminars to help them keep themselves going. motivation makes people talk A LOT about money or their preferred product/market. Motivation is a good thing, but it is not training.


The simple truth here is this: it is great, and highly recommended that every Network Marketer attend at least one motivational seminar every three to six months. At least one, if not two. However, the actual  skill  you need to effectively put that motivation to good use, falls on the shoulders of TRAINING.

It is no secret that 98% of Network Marketers are NEVER TRAINED to be Marketers, not their sponsors or up line. What they do is take ‘whatever they know’ and teach the Newbies the same thing. They push and push for New business, never realizing that the present business is just as important as the new. These 98% will tell you they are not getting the results they expected. Their new affiliates will either ‘hold on for dear life’ in the hope of things turning around or will quit altogether in less than three months.

Most will justify it by saying: “well, they just didn’t have what it takes to make it in this business”. EXACTLY!

Because what it takes to make it in Marketing or ANY business is Training, and some Motivation.

Example 1:

You are a Chef. Each day you must create a new dish and present that dish to your staff AND the public.

You really do a bang up job of making this dish, it tastes phenomenal. Now, you let the entire staff of cooks and waiters taste it. They think it is phenomenal too! Awesome. You put it on the specials board and off you go. Customers come in and look curiously at the new special. The waiter comes to the table and tells them the special. One or two just immediately go for it. But, many look curiously at the waiter: What’s in it? How is it prepared? The waiter kind of grunts and says: I dunno, let me go ask the chef. By the time the waiter comes back 99% of those people will have made a different choice.

Was it the waiters fault? No. They were never told what the dish was or how i was prepared.

Now, onto the kitchen. The chef is busy making up another recipe while the cooks are busy slinging hash. They get ten or twenty people who order the special. The sous chef tells the chef and of course they get excited! After about five minutes, the chef comes to see how things are going -standard follow up. He freaks when he looks at the dish about to be served to the customer. What is that, he shouts!? The nervous cook replies, the special. The chef all but cries on the spot. Twenty orders and not one of the cooks can make the dish EXACTLY the way the chef did.

This is a great example about consistency AND training. In both respects, the cooks were not properly trained nor the waiters properly informed. As a result twenty NEW customers either left hungry, or worse, got something the did not expect, all the cooks are upset because they just wasted all that food and the waiter is about to quit, because they just lost out on $300 worth of tips. All that hype, motivation, creative energy -wasted for a simple lack of proper training.

If you are not willing to take the steps necessary to train your team, then at least give them the power-tool to do it. either way, you and your business willl benefit. We literally guarantee it.

-spheric thinking for a global network marketplace


Attitude + Amplitude = Altitude

January 28, 2010 Leave a comment

I have been involved with MLM/Network Marketing, Sales and one of the toughest businesses to open and run: a restaurant.

Over the course of ten plus years, I learned so many different techniques. Of all business modals, Network Marketing is by far on of the best. It enables anyone, from any walk of life to engage the business world as a entrepreneur.

Very few companies offer what I would consider a solid product and program that would actually insure the benefit process.
And almost all the MLM/NM modals are geared toward health, nutrition.

After joining as a business builder, it is up to the new BB to find their way, build a distribution list and then go about the process of having that list become customers -not just one time customers, but continuous monthly customers. Plus, to make things better for income generating, the new BB must also ‘recruit’ new Business Builders. It is a lot of fun, work and definitely a challlenge.

As I mentioned in another post, LESS THAN 1% of all MLM/NM are reaching the goal of a monthly 5 or 6 figure income. Less than 1%.

That means that out of 1,000,000 ‘full time’ business owners, less than 10,000 people are in the mid level !

Surprized? I’m not.

Did you know 98% of Restaurant fail their first year. Same as MLM/NM. But why?

Lack of motivation/ No. Lack of Product? No. Lack of Consumer Interest? Absolutely No! Then what?

In a word: Training.

One thing is greatly lacking in the business community -especially NM/MLM is training. Not just any training, but training that guarantees results.

I know what you are thinking: there is no such thing as guaranteed results.

If 10,000 people from every walk of life are succeeding; Nearly 1/2 million global face-to-face salesmen are succeeding and truly outstanding restaurants are expanding, then there is a guaranteed result.

Training v. Motivating

When you first join an MLM/NM there is a great deal of excitement, and rightly so. You are going into business for yourself and becoming a “radically liberated entrepreneur”. It is a wonderful experience. The company you are with no doubt has many exciting opportunities, seminars, etc to help you get started, even your sponsor. They are consistent in motivating you or helping to keep you motivated. Not only because they want you to succeed, but also because your success is also theirs. The sharing is awesome.

I personally know quite a few Network Marketers and am one myself, so I know first hand. In addition to motivation, the company provides an ‘Outline or Modal’ for you to see how to get from start to six figures. I know many M’s that have followed it to the letter and still are not getting the results they desire. And they -like myself and you- refuse to give up. We have spend hundreds even thousands of dollars trying to find the key to unlock the door of endless wealth and opportunity. Motivational seminars, life coaches, business to business classes, you name it. But all of these are just what they are- Motivational.

I have yet to find in any MLM/NM a solid training program that delivers results. So, being the RLE” that I am, combined 15 years in the toughest insdustry (restaurants) with 5 years in the second toughest (direct sales) and 3 years in the third toughest (network marketing) to create a proven effective program that brings results. It is specifically designed for Network Marketing from a Sales/Business point of view. It removes the obstacles and questions associates face when opening and building their new network and provides step-by-step details of exactly how-to go about presenting your company to potential business affiliates and customers.

Here’s the catch: I literally guarantee the program works or a full refund.

SOI360Spheric thinking for a global network marketplace.